Funded by: Mobilising for Action theme, of the Ngā Rākau Taketake stream of the Biological Heritage National Science Challenge

Date: June 2020 – July 2022

Amount Awarded: $

Project Team: Dr Nicole Lindsay, Dr Andrea Grant, Mr Simon Wegner, Mr Nick Bowmast, Mr Hugh Benson

This research is being conducted in collaboration with researchers from Scion.

The project takes an audience segmentation approach to explore the divergent and convergent values of a unique peri-urban community – Titirangi. Enhanced understanding in this area will better inform the development of community engagement campaigns which seek to target the universal values and underlying motivators of all residents. Alternatively, if shared values are lacking, then campaigns may need to be tailored to the specific needs and psychological mindset of each type of resident.